Portfolio Technology Assessment
"What's missing between your revenue and your technology."
Confidential assessment — February 2026
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"What's missing between your revenue and your technology."
Confidential assessment — February 2026
JIREH GROUPImpacting Success portfolio — the empire at a glance
Strong Google reviews. Strong operations. Strong people. But every brand has the same structural gap: zero technology infrastructure. ServiceTitan sits in every office — unused as a data platform. Every website runs WordPress popup forms. Every lead enters an email inbox. The revenue is real. The systems capturing and multiplying that revenue do not exist.
Reputation, social presence, and digital visibility — verified February 25, 2026
| Platform | Service Patriots | Rawhide Electric | Island Comfort |
|---|---|---|---|
| Google Reviews | 4.6★ (658+) | 4.8★ (42+) | 4.7★ (105+) |
| BBB Rating | F Rating | A+ | Accredited |
| BBB Complaints | 3 Unresolved | 0 | Negative Reviews |
| Yelp | 3.8★ / 269 hidden | 12 reviews | 149 reviews |
| Indeed (Employer) | 2.8★ | No reviews | No reviews |
| Glassdoor | 3.0★ | No presence | No presence |
| 60% recommend | Active | Active |
BBB F rating with 3 unresolved complaints. Indeed employer reviews cite mandatory quotas and culture issues. 269 Yelp reviews hidden. Glassdoor wage allegations. Charlotte expansion launches into a new market carrying these unresolved liabilities. A single journalist or competitor Google search surfaces all of this.
Both maintain clean, defensible reputations. Rawhide A+ BBB with zero complaints. Island Comfort BBB accredited with strong multi-island presence. Same ownership, different outcomes. The model works when execution and culture align. This proves it can scale.
Digital presence across all brands and platforms
Three operating brands, three states, and a consulting company with national ambitions. Total social reach is less than a single local restaurant. Island Comfort posted 1,529 times and gained fewer followers than they created posts.
Every completed service call is an unposted before-and-after. Every 5-star review is an unshared testimonial. Every technician is an unactivated brand ambassador. The content exists inside ServiceTitan job records — it just has no pipeline to the platforms where customers actually make decisions. Two marketing coordinators cannot manually manage this across three brands and three states. This isn't a people problem. It's an infrastructure problem.
Infrastructure audit across all portfolio entities — February 2026
| Capability | Service Patriots | Rawhide | Island Comfort | Impacting Success |
|---|---|---|---|---|
| Website Platform | WordPress | WordPress | WordPress | WordPress |
| Lead Capture Method | Popup→Email | Popup→Email | Popup→Email | Form→Email |
| ServiceTitan API Integration | ✗ None | ✗ None | ✗ None | N/A |
| Lead Database / CRM Pipeline | ✗ None | ✗ None | ✗ None | ✗ None |
| UTM / Source Attribution | ✗ None | ✗ None | ✗ None | ✗ None |
| Intelligent Lead Routing | ✗ None | ✗ None | ✗ None | ✗ None |
| Online Scheduling | ✗ None | ✗ None | ✗ None | ✗ None |
| AI Virtual Agent / Chat | ✗ None | ✗ None | ✗ None | ✗ None |
| Review Automation | ✗ None | ✗ None | ✗ None | ✗ None |
| Social Content Automation | ✗ None | ✗ None | ✗ None | ✗ None |
| Analytics / Performance Dashboard | ✗ None | ✗ None | ✗ None | ✗ None |
| Cross-Brand Reporting | ✗ None | ✗ None | ✗ None | ✗ None |
12 capabilities × 3 brands = 36 possible integrations. Zero are implemented. Every lead, every review request, every social post, every report — manual.
Who's on the team — and who isn't
Hiring four full-time technology roles would cost $400K–$600K annually, take 6–12 months to recruit, and require someone who understands both the technology AND the home services sales floor. That person doesn't exist on Indeed. The alternative is a fractional technology partner who already has the platform built, understands the industry, and can deploy across the portfolio in weeks, not quarters.
Performance-based consulting without performance data
Cannot prove which marketing channel drives which leads. Every dollar of ad spend is unmeasured.
No data on website visitor → lead → appointment → sale pipeline. Lead quality is a guess.
Consulting charges on net new growth but cannot demonstrate what growth the consulting drove vs. organic.
No automated review solicitation. BBB complaints go unresolved. Negative employer reviews accumulate unchallenged.
Fewer than 2,100 combined followers. 1,500+ posts yielded sub-1,500 followers. Content strategy and automation are absent.
Every home services consultant sells coaching and culture. None deliver a proprietary technology platform alongside it. That's the gap nobody else is filling.
A proprietary digital maturity model for multi-brand home services portfolios
Website popup forms to email. Manual lead handling. No CRM integration. No attribution. No automation. Social media is manual and unmeasured. Reputation is unmanaged. Reporting doesn't exist. This is where the entire portfolio sits today.
ServiceTitan API live. Leads captured in database with source attribution. Urgency-based routing. Real-time notifications. Every lead tracked from first click to booked appointment. No more inbox black holes.
AI virtual agents qualify leads 24/7. Automated review solicitation after every job. Social content pipeline turns completed service calls into posted before-and-afters. Employee advocacy activation. Cross-brand content syndication.
Executive dashboard with real-time cross-brand metrics. Lead attribution proves which marketing dollar produced which revenue. Conversion analytics identify bottlenecks. Reputation monitoring with automated response. Data-driven decision-making replaces gut instinct.
The technology platform becomes a standard deliverable inside Impacting Success consulting engagements. Every new partner company gets the tech stack alongside coaching. This is the competitive moat no other home services consultant has. It transforms Impacting Success from a coaching company into a technology-enabled consulting platform.
The architecture that connects revenue to technology
ServiceTitan API integration. Intelligent lead routing. Source attribution. Database-driven pipeline. 24/7 AI qualification. Every lead tracked, scored, and routed in real time.
Automated review generation. Social content pipelines. Employee advocacy. Before-and-after automation. Cross-brand syndication. Every completed job becomes marketing fuel.
Cross-brand executive dashboard. Lead-to-revenue attribution. Marketing spend ROI. Reputation monitoring. Consulting partner performance metrics. Data that proves what works.
Right now, Impacting Success sells coaching — a model that every home services consultant offers. The Revenue Layer™ transforms that offering into something no competitor can replicate: a technology-enabled consulting platform where every partner company gets measurable infrastructure deployed alongside the coaching. Not just advice on what to do — the actual systems that do it. That's not a service upgrade. That's a category change.
RJ Johnson — Jireh Group LLC • rj@jirehgroup.ai
Deep operational knowledge of how ST data flows from dispatch to invoice. Not just "knows the software" — understands how to build on top of it.
27 years of reading customers, running appointments, and closing deals. Technology decisions are informed by what actually happens in the home.
Indoor Air Quality systems expertise. Understands the high-margin service categories that drive revenue growth in HVAC portfolios.
The platform isn't a proposal. It's deployed code. ServiceTitan API integration, lead routing, AI agents, analytics dashboards — ready for deployment, not development.
Try to hire this on Indeed: someone who's produced at the level you've already witnessed, understands ServiceTitan at the API level, builds AI automation systems, and has already coded the platform your portfolio needs. That job posting doesn't return results. This is a fractional technology partnership, not a hire.
Phased deployment — from proof of concept to portfolio-wide infrastructure
Every day without this layer, leads leak through popup forms, social proof goes unposted, reviews go unsolicited, and Charlotte launches into a new market with the same technology gap that exists everywhere else. The platform exists. It's tested. Deployment begins the week credentials are shared.